CBN Friday Special丨Turn on the “fun night mode”: Creative models heat up China’s night economy

More and more businesses are racing to tap into the new fashion of spendings, as young consumers show continued demand for late-night consumption in China.

The nighttime economy has emerged as a new driving force for consumption across China in recent years, as many businesses, such as restaurants, shopping malls and museums, are open for longer hours. Sports venues and gyms are full of sweaty people. A series of music festivals, concerts and dramas offer art lovers plenty of choices.

 

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