CBN Friday Special丨Coffee with a kick takes China’s coffee wars to a whole new level

Luckin Coffee is once again creating a stir with an unusual offering to capture the attention of Chinese coffee drinkers: lattes with a nip of Kweichow Moutai’s baijiu.

The coffee chain partnered with China’s luxury liquor maker to launch an alcohol-infused coffee drink, the so-called “sauce-flavored latte.” Luckin Coffee hailed the success of its new collaboration with Kweichow Moutai, with more than 5.42 million cups of its baijiu-infused latte sold in its debut and sales hitting 100 million yuan a day, setting a new sales record for the Chinese coffee chain. 

 

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