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Welcome to China Business Now, a 3-minute digest of what happened in China’s business sector, presented by 21st Century Business Herald.
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Friday Aug 11, 2023
Friday Aug 11, 2023
A big part of the Chinese firm's appeal comes from discounts and convenient takeout experiences. Luckin Coffee launched promotional events in June to celebrate store anniversaries and issued weekly vouchers to offer coffee for just 9.9 yuan per cup. The events were welcomed better than expected and the firm decided to extend the campaign by at least two years to increase its market share.
https://m.21jingji.com/article/20230804/herald/7d80427283684f369ca7283f7d6c9522.html
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