Episodes
Tuesday Jun 20, 2023
Tuesday Jun 20, 2023
The Chinese market for mystery boxes has grown quickly, contributing to the fast expansion of domestic toymakers such as Pop Mart. The blind box selling strategy is an example of probabilistic selling or surprise offering, helping retail brands to achieve multiple goals, such as stimulating customer conversion, improving repurchase rates, and inventory clearance.
https://m.21jingji.com/article/20230616/herald/d3cff9023c8a837afd7465129ca4914d.html
Version: 20240731
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