CBN Friday Special丨Beware of “Ice-cream Ninja”! Why little summer treats put on expensive price tags

The ice cream industry in China is growing at a fast pace in recent years. From 2015 to 2021, the market expanded over 90% to 160 billion yuan. Representing the high-end ice cream brands which first show up on the internet, Zhongxuegao sold 800-million-yuan worth of frozen treats in 2021, doubling the sales volume year-on-year. As of May, the industry's rising star has sold out 220 million bars this year.

Over the past years, the increasing price and the booming new releases of ice cream have proved the potential and innovation of the industry in China, as the younger generation are shifting their consumption appetite. 

 

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